real growth starts
with your story.

The most influential brands don’t just market. They connect. With clarity, consistency, and a voice that moves people.

But saying the right thing to the right people isn’t always easy.

Hey. I’m Jen.

With two decades of experience in brand strategy, copywriting, and creative leadership, I help social impact brands craft clear stories and data-informed strategies that solve business problems, drive action, and build lasting brand loyalty and love.

Because when your story becomes the heartbeat of your brand, people feel it. 

And that’s when meaningful growth begins.

LET'S CONNECT

BRANDS + AGENCIES I’VE WORKED WITH

  • Jen didn’t just lead our rebrand. She owned it end-to-end with clarity, precision, and genuine care. From research and creative vision to execution and stakeholder alignment, she guided every stage like the rare strategist who speaks both spreadsheet and storyboard. As a result, conversion rates climbed, internal alignment locked in, and our users finally saw us as bold, authentic, and unlike anything else in our space. Oh, and also? Jen’s a dog person. Which tells you everything you need to know.

    KATH MIDDLETON, DIGITAL HEALTH PRODUCT LEADER + DOG FAN

  • Jen is the kind of brand partner every organization needs: purpose-driven, people-smart, and deeply strategic. She doesn’t just want to make a difference; she knows how to. A true servant leader, Jen brings brand expertise, operational clarity, and emotional intelligence to every team and initiative she touches. She’s always in search of the why, which leads her to delivering real, measurable results.

    MATT FAULK, STRATEGY + OPERATIONS AT VAULT89, FORMER CSO AT CRISIS TEXT LINE

  • Jen isn’t just a strategist — she’s a true brand architect. She understands how research, marketing, and creative work together, and knows how to activate each to drive meaningful results.

    EMILY HAROLD, FOUNDER + PRINCIPAL AT UPPER EASY MARKETING

  • Jen is a powerhouse of intelligence and creativity, with an exceptional eye for detail in UX copy, text, brand design, and content. She knows how to formalize language frameworks consistent in tone and structure, perfectly tailored to any target audience. Simply put, Jen is an extraordinary talent.

    MIGUEL CASTILLO, CO-FOUNDER + HEAD OF DESIGN AT MASADA COLLECTIVE

  • Jen's decisions are rooted in deep thought and research, ensuring every project is executed with purpose and impact. She has a sharp strategic mind, is highly organized, and brings a sense of clarity and direction to everything she leads.

    SARAH RUCCI, SENIOR GRAPHIC DESIGNER AT OLLY

  • Jen is a confident strategist with an exceptional ability to plan and execute. She sets a high bar for quality, and her eye for detail elevated every project we worked on. Any team would be lucky to have her expertise, vision, and leadership.

    TIM SALTER-HEWITT, HEAD OF PRODUCT DESIGN AT KOOTH

  • Jen leads with compassion, wisdom, and transparency — and is the most inspiring leader I've ever had. She is phenomenal.

    KARINA GRUDNIKOV, DIGITAL MARKETING CONSULTANT

it all started on a wing and a poem.

Learn what inspired my human-first approach to brand storytelling, creative strategy, and making a difference — one nest at a time.

READ THE BACKSTORY

let’s connect.

Feeling the friction between where your brand is and where it could be?

That’s exactly the in-between space I work in — aligning strategy with story to craft living, breathing brand voices that inspire, connect, and convert.

To learn more about working together and how I can help, drop me a note. I’d love to hear what you’re building.