It turns out that financial investment education isn’t at the top of every millennial’s must-have list — which was a big problem for PTT Research, whose paid education subscription service was designed for the 25 to 40 set.
Solution? Market the subscription as a gift from current customers, mostly boomers, to their millennial family members. Once the youngsters start reaping the benefits of their subscription, they’ll develop an appreciation for financial planning and convert into long-term PTT customers themselves. Hopefully. Because you just never know with millennials…