This mini-campaign featuring the partnership between Connexus Credit Union and the Wisconsin Rapids Rafters, a semi-professional baseball club, was one of my favorite projects during my time at Connexus. I had just a couple days to create a radio ad, program insert, social post, and digital banner ad designed to run on a ballpark billboard during a Rafters game.
No pressure.
Fortunately, once I sourced a groovy version of “Take Me Out to the Ballgame” for the billboard ad’s soundtrack, everything else fell in line.
Instead of a typical commercial with a voiceover, I opted to engage fans in a multiple-choice guessing game that spoke directly to the Connexus mission of giveback in the communities it serves, highlighted the funds the organization donated directly to Wisconsin Rapids, and created a brand-building, feel-good sense of community banking with a hometown credit union.
Plus, who doesn’t like a little dose of trivia during the seventh-inning stretch?